The Daily Collegian
As a creative representative in the Business Division of the Daily Collegian, our responsibilities include designing covers for special editions of the newspaper, providing graphics for news stories, graphics for the marketing department for in-house promotion & social media, and advertisements for clients in downtown State College, PA.
The Daily Collegian Brand Guide
In addition to creating graphics, I was the project manager with a focus in the Instagram branding. We wanted to grow our following and engagement while increasing the consistency of posts since the account was run by so many different people. I put together a brand book for Instagram to start this process.
