@libbygreggmusic

The final project for my class in Digital PR was the digital enterprise project where you created an in-depth strategy for a social media account of your choice - as long as it wasn’t your personal account and you weren’t curating all of your content from others. I chose to continue using my existing Instagram @libbygreggmusic in order to be more consistent with a posting schedule and gain a more responsive audience. Below is my final project including background, content highlights, and the key KPIs that I was tracking. During the project period, I gained 358 followers, and boosted my audience engagement immensely.