Tinder Campaign
National Student Advertising Competition Entry
Where Will Your Swipe Take You?
As the Graphics and Design Chair for Penn State’s Chapter of the American Advertising Federation’s NSAC Competition, I worked with the team to find a meaningful insight during the research process in the fall. In the spring of 2021, I worked with the creative team to produce the main campaign executions then set off on my own to pitch design ideas for the InDesign plans book to the group. I put together the full campaign book below compiling the team’s work to present to the judges at the end of the spring semester.
Additionally, during my advertising campaigns course in the Fall of 2020, my team selected Tinder as our brand for the semester. We created a consumer research survey to understand the brand’s perception and gain key insights. Our main insight was that among college-aged individuals, Tinder is viewed as a “hook-up” app. Because of this, our main goal of the campaign was to stray away from this negative brand perception and focus on the valuable relationships that Tinder can create with the “Find your flame” campaign.
